7th of September Blues

For those of you who don´t know, today is the Brazilian Independence Day. I don´t know much about politics and presume there is not much to celebrate, but you have to be blind not to see that something tense is going on. Something is shifting.

After some massive protesting, Brazilians are slowly learning one thing: the government should fear public opinion more than the press. This may sound a little obvious to countries like the US or European countries, but Brazilians haven´t fully understood the power they have. They limit their participation to voting and complaining, but little is really done toward forcing the government to listen to their woes. No one has been able to explain this to me, 11953267_1032919433414338_6114491051835807124_nespecially Brazilians, but I suspect it is just how Brazilian society works. Get on with your life, look after your own and pretend the rest is not there. That just isn´t working anymore.

Too much neglect has led to this point. Pointing the finger to the government they chose is not going to work. They have to actually get up off their asses and do something. Not many have fully realized this, but it´s changing. The two inflatable dummies created to shout public opinion in the face of the government seems to be a good step. Seriously. It might sound far-fetched, but those dummies represent more than outsiders could comprehend. They are the smack in the face the government needed, the F-you protected under tight guard.

On the government side, they are as deaf as usual although visibly more irritated, scurrying to find more idiotic ways to take money from Brazilians to pay for their inefficiency and bad decisions. Who was it that said people need a common enemy to come together? Well, that is what is happening in Brazil. It´s them against us now.


On the innocent bystander side, things are also changing. The economic hole the country is in is forcing people to treat customers better, create more innovative ways to attract our attention, offer discounts (whaaatttt?), show more respect, more “comradeship”… before all hell broke loose, you would not get much respect or attention from a shop attendant or waiter. Now they are falling all over each other to convince you to buy or taste something.

The other day, someone told me cars made in Brazil are cheaper in Mexico because Brazilians pay for the higher price. Simple as that. Service providers and manufactures in Brazil (and I presume people here in general) have this annoying habit of lowering quality, raising prices and treating each other badly for no reason. As if wanting to see just how far they can go. Now real-estate is going down, although they still haven´t gotten the knack of attracting customers in creative ways (free TV if you buy a 100,000 BRL 35m2 flat is not creative, sorry) instead of actually putting the price down to, say, what it´s worth. Oh, and car sales are hitting rock bottom. Clothes are actually almost the same price as they are in the rest of the world, although there is still a long way to go. People are now considering fixing things instead of throwing them away (buying = status, even if your fridge is empty) and of buying good quality used cars instead of bad quality new ones just to impress the Joneses.

Yes, things are changing. And as a firm believer that bad things always have a sunny side, I am just watching the social shift and eager to see the outcome.



Time Out – Brazil

Most people probably know this by now, but if you are wondering what to do in São Paulo or Rio, check out these Time Out Facebook pages (in English).

Time Out São Paulo

Time Out Rio de Janeiro


Living in Brazil: Electric showers, toilet litter and other oddities

I was going to write a separate post for each of these cultural-shock-inducing items of everyday Brazilian life, but that would be a little extreme because they are pretty easy to describe.

This week, I thought hard about the first things that shocked me when I came to Brazil at the clueless age of 15 to meet up with my parents. They had just rented a huge house in the Jardins area of São Paulo that was the perfect landing pad for such an overwhelming city. I actually pity people who visit São Paulo for the first time and have to stay at a hotel. Venturing out into the crazy streets of São Paulo for the first time can be nasty if you don´t know what you are doing. My parents immediately introduced me to friends they had made in London who were now living in São Paulo and they took me around, slowly allowing me to digest this hectic city.

Anyway, the first weird experiences were obviously when I started to visit people at their homes. I will put my initial cultural shocks in which they were experienced:


I was sitting in someone´s living room one evening and we were all shouting at one another because the television was on and loudly so. I looked around to see if anyone was watching and it seemed that no one was, so I asked if we could turn it off. The glare I got was enough to shut me up and pretend I had never asked, forever.

  images5 Another time, I decided to test a family to see what would happen if I turned the television off. I was in this house that had a corridor-like living room, the TV was on and no one was watching, but everyone passed the TV and entered and exited the living room as they went about their activities. I turned the television off and waited. After 5 minutes, a boy passed, turned the television back on and left the room.

The first thing that I noticed about a lot of Brazilians is the fact that they ALWAYS have the television on. They turn it on as soon as they get up and sometimes don´t turn if off, ever, not even at night. I have a friend who sleeps with it on, in her bedroom. If you turn it off, as I once did, she wakes up, gets out of bed, turns it on again and goes back to sleep. Wouldn´t it be easier to just close your eyes again and sleep without it?

The relationship between most Brazilians, especially poorer ones, and their televisions is eerie.

Electric Showersimages3

My parent´s home has a boiler and piping for hot water because it was an old, well designed house, but the first time I encountered an electric shower was almost deadly. I was at my boyfriend´s (at that time) grandparent´s house somewhere near SP. It had gotten late so they invited us to stay the night. When I walked into the shower “box” and looked up I almost had a heart attack. All these wires and cables sticking out of the wall attached to a nasty plastic contraption that was supposedly the shower. I turned the only tap because I was too embarrassed to ask for help and felt a slight electrical current running through my arm, like a needle pinching me. I leapt out of the shower, got dressed and hysterically hissed at the first person that passed outside the door. “Oh yeah, it does that sometimes. Don´t worry, just open the tap with your flip flops on so you don´t get a shock”. I decided to go to bed without the shower.

When I eventually rented my own house and had my first electric shower installed, I had to tackle the problems of burning cables, melting insulation tape, dashes from the shower due to life-threating shower situations, such as sparks and smoke, and showers that just burn out because the “resistência” can´t take the load. They are always nasty, no matter how you look at them. The ONLY thing I like about them is that the water is instantly hot. That´s it.

Not a single Brazilian has been able to convincingly explain to me why they use [sometimes badly installed] electric showers and why homes aren´t built with hot water piping. I can handle the low income situation, because copper piping is expensive and most people can only afford plastic piping, but electric showers are used in ALL homes outside the main cities. It´s just the way it is, they always answer. The truth is that most of them have never seen what a shower is supposed to look like, and most tourists don´t see the electric showers because they rarely have the in hotels and apart hotels. So it´s basically a national secret that no one wants to talk about.

Toilet litter

images4Visiting my father´s auntie Tusa I was confronted with the hard reality of that nasty plastic basket with everyone´s used toilet paper in it. I hate being gross in my blog, but it´s a gross thing, believe me. For some unexplained reason, Brazilian piping and sewage is not compatible with toilet paper so people never flush the toilet paper down their toilets. Instead, they provide little baskets, sometimes with lids and sometimes without, beside the toilet for the toilet paper. If you refuse to use them, as I did at first, you end up blocking their entire piping system (yes, just with toilet paper) and have to pretend you don´t know what happened, praying that toilet paper will not float when they peak into the loo.


Brazilians who live in the city have no idea what this is either. As soon as you move to the interior, you are forced to deal with the bujão, also called butijão. This annoying little fellow is nothing more and nothing less than a heavy metal container where cooking gas is stored. You purchase a butijão with gas and then get it filled when the gas runs out. None of the houses in the interior or in some smaller cities have gas piping, so gas is stored in a butijão and placed outside the house or under the sink. It´s always a good idea to have two because they love “drying up” on Sunday night, when no one is open to replace it.

index4In most cities of the interior and even mid-sized cities, there is this pickup that drives around the streets playing this repetitive music, selling butijões. The first time most gringos hears that music, they run out with their purses or coins thinking it´s the ice-cream van. Nope, it´s the butijão guy. He´s usually far away by the time you reach the pavement so it´s a good idea to get one of those fridge magnets with his number on them. It´s also important to buy from official gas brands because there is some dodgy gas filling activity going on and official brands less likely to rip you off with half-filled butijões.

Panela de pressão

The first billboard I saw in Brazil was for a Clock Panela de Pressão. I did not know what they were because my parents did not use them. When I did finally see one I admit I was afraid of it. I had already heard of exploding ones and the consequences, so I was really curious to see how they worked. It took me about 2 years to muster the courage to use one without close supervision.

The secret is to cover the food with enough water. When that water runs out, the panela de pressão (aka pressure cooker) dries and can explode, causing nasty damage and injuries. If you are not sure if there is enough water or you have finished cooking, you take it off the fire and put it under running tap water. Some people lift the little nob to let the pressure out, but that is dangerous and unnecessary. Just allow some water to run on the panela until you hear a “puff”. Then open. If there is pressure, it will not open. In that case, more water and try again. Another tricky bit is aligning the lid, the rubber hoop and the handle. It´s always a good idea to have a new panela, because old ones sometime let the pressure out and they never do that “shhhh” sound. I still don´t know what that little red button is for, though.

Panelas de pressão are essential for cooking feijão (beans) in a hurry or carne à panela. I will probably get death threats for saying this but, in my opinion, Brazilian meat is terrible. Most Brazilians call their cattle cows, but they are mostly Zebus/Nellore, and their meat is harder and leaner. So, putting the meat in a panela de pressão softens it, which is why carne à panela is so popular. Other people actually boil it and then fry it, which is almost unthinkable if you had a nice, chunky piece of tenderloin, proving my point. If you do find good meat, it´s either very expensive or a fluke. It´s hard to get the same good quality twice. Another reason is that they tend to slaughter their zebus when they are 100 years old, unlike some countries that have a certain pride in good quality meat and slaughter animals when their meat is still tender. I know nothing about meat, but as an Argentinian, meat is important to me.


I love bakeries. When I lived in England and Argentina, I was often the first customer at the bakery in the wee hours. I love variety, soft, greasy pastries and lots of different types of breads, tarts, pies and goodies bakeries are supposed to sell,  but all that is sadly very rare in Brazil. Unless you live next to a fancy bakery in an equally fancy neighborhood in a large city, bakeries are depressing little places indeed. The only good thing about Brazilian bakeries is the bread, when it´s good quality. They have this little invention called the pão francês, ou pão de sal, depending on the region, that is a little baguette-like bun. It´s nothing like a real baguette, of course, but it´s still charming and eventually addictive, especially on the “chapa” with butter, mmmmmmmmm, or as a queijo quente ou misto quente. Then you have the caseirinho, which varies in size and shape depending on the region, but is a great option if you want softer bread or crustier bread (yes, caseirinho is softer in SP and crustier in the NE, for example). Anyway, the white bread is generally good in Brazil. The problem is the other stuff. When I lived in Florianopolis, an Argentinean baker tried to make medias lunas (the Latin American version of croissants) and eventually gave up because I was his only customer. Brazilians aren´t keen on trying new stuff.

When I visit other countries, the first thing I do in the morning is visit the bakery just to get a feel of them again. I really miss the variety, the rye bread, the huge loaves of soft whole-wheat bread, the assorted buns, the sweets, the cakes and pastries with chocolate or cream oozing out of them. Maybe it´s just me.


Is Brazil cheap? (Updated June 2012)

The real question is, “is Brazil cheaper than your country of origin/last country of residence”?

Many expats and tourists come to Brazil thinking they´ll be able to bask in the tropical sun surrounded by tanned bodies, sipping caipirinhas and swaying in their pousada hammock for almost nothing.  But once here, they realize those are the only things they´ll be able to do for nothing.

The Brazilian tourist industry is cruel with tourists, charging ridiculous prices for meals, internet access and all the things they are used to back home.

Brazil is expensive for the tourist, and very expensive for the people living here. As I wrote in my article “what is middle class in Brazil?”, the Brazilian is faced with an outrageous, gut wrenching tax load and gets absolutely nothing in return. So every family has to basically fend for themselves, in addition to paying Norway-style taxes, in relation to healthcare, schooling, transport and  sports and leisure services (the only thing the government provides are wide open spaces, no real sports centres).

In fact, tax is such a large percentage of what everyone buys, that it´s not even displayed on the price tag or people would probably stop buying. In Brazil, you work 5 months a year to pay tax. By the age of 70, the average Brazilian will have worked 30 years just to pay tax. Brazilians pay around 61 different taxes.

Now let´s try to answer the question of this article.

The other day, I offered a ride to a woman and her son. In the car, she told me she had lived 10 years in the US and that she was seriously considering going back. The child looked miserable. I asked her why she was so bitter about her own country, and she said it had not advanced in 10 years, it was stuck in time, and that it was too expensive. She said she worked hard in the US, but got a lot more in return for all her work.

My sister lives in the US and always complains about the prices in Brazil when she visits. “In the US,” she says, “100 dollars lasts a long time.” “I spend a 100 reales in 30 minutes in Brazil.” My shopping cart is almost empty.”

I then wondered how I could compare prices in the US (just as an example, as we are almost in the same “continent”). I won´t include Europe as everything is simply too different. Medicine there is very cheap, healthcare is free and top quality for residents, transport is abundant and affordable, cars are 50% cheaper than in Brazil, education is reliable and salaries are 100% higher. So it would be unfair to compare a Latin American country with a country from the “old” continent.

I will compare everyday articles and some other items such as cars and computers.

Prices are all in USD. 1 US dollar is currently (June 2012) 2,00 Brazilian Reais.

Cornflakes (12 0z)   US 3.85 (12 oz)  Brazil 3,13 (240 grams)

Milk (Parmalat) US 2.94 (carton, fresh) Brazil 1,22 (carton, long life)

Lettuce (iceberg) US 3.75 (packet 7 oz) Brazil 1,00 (whole, unit)

Dove antiperspirant aerosol US 5.49 Brazil 4,45

Washing powder US  (Tide, 700 grams) 8.69  Brazil (OMO, 1 kilo) 3,00

TV Sony Bravia C/KDL 40-inch US 1,199     Brazil 1.586

Motorola RAZR V3 US 64   Brazil 172,50

Ford Fusion 2006 V6 SE  US max. 22,300  Brazil 42,000 (yes, double!)

1-bedroom furnished flat in the centre of São Paulo (50m2)  1.000/month

1-bedroom furnished flat in the centre of NY (60m2) 2,200/month

Fee English teacher US 30-100/hour  Brazil 20-50/hour

Bank manager salary (without benefits) US 4,000      Brazil 2.000

Maid/house cleaner salary US 1,800/month  Brazil 300/min. month

Getting a cavity filled at the dentist US 100-250  Brazil 20-50

A medium-quality sofa (chenille) US 615       Brazil 800

Sony Vaio VPC-EB15 US 815  Brazil 1.815

Looking at these prices, you can live a decent life in Brazil if you make more than 5.000 a month and don´t care about fancy cars and the latest electronics.

On the other hand, you will also need to pay for your child´s education from daycare to college, health insurance, unless you want to face the dreaded but sometimes kinder Public Health System (SUS) and all leisure-related costs.

Although life in Brazil may seem cheap or similar price-wise, there are lots of tweaks offered to consumers in the US or any European country that are simply non-existent in Brazil and most Latin American countries, such as good social services (as I insist on pointing out because it makes a HUGE difference), decent sales and offers (buy one get one free, something Brazilian have never heard of), and most importantly, good quality items. Brazilian furniture, for example, is very poor in quality unless you are willing to cough up more than 4000 reales for a sofa. A “designer” kitchen rack can cost as much as 200 USD, although a shaky, cheap version can cost around 20,00 USD, which would get you a decent rack in the US. Basic things such as light bulbs, switches and rubbish bags are comically bad in quality, so you end up having to buy these things various times in the same time period.

Another very annoying thing are rates and taxes people choose to add without any regard to the law. The other day my real estate agent added a 5% fine to my overdue rent (I already had a fine). When I said I would not pay another fine, they said nothing and accepted the correct amount.

My bank charged 37 reales fine which is illegal. When I complained, they gave it back.

Maybe life seems so expensive in Brazil because you are ALWAYS paying for things you shouldn´t be paying for.