A fascinating new phenomenon that has recently emerged in Brazil is the “rolezinho”, which is the literal translation of “walk around”(e.g. vou dar um role) like when we decide to walk around the shopping centre or streets. The fascinating thing about this new trend is that it is a direct reflection of the extreme inequality there is in Brazil.
A group of people, usually from a same community, such as a favela or “sem teto” (homeless people) notify the press and organize a trip or rolezinho to a shopping centre. The interesting thing is the reaction of the shop owners, attendants and other regular customers, usually of middle and upper classes. They immediately grab their cell phones to call the police and clutch their bags from fear of being robbed. The presence of the press usually strips the police of any reasons for violent action because these people, like all of us, have the human right to be there and simply want to visit a shopping centre. This action forces middle and upper class Brazilian to face their own bias and prejudice without any excuses or justifications. They have no where to run.
The entire action is obviously organized to convey a message and protest against the discrimination these communities endure day after day by people of a different and often foreign social class. The result is absolutely fascinating, especially when they decide to eat at the food court or use the restrooms. The panic they cause is a punch in the face of Brazilian society in general and a clear message delivered by a specific segment of society simply by being there.
It took me a while to understand what all the commotion was about and I initially thought people were actually protesting in shopping centres, but then, after watching the video, I realized it is all about people simply wanting to visit a shopping centre that has been invisibly “off limits” to certain segments of the population for so long.
I think this is all amazingly positive trend and hope it does not attract wrongdoers and people with bad intentions. If the rolezinhos manage to maintain the peaceful approach and very powerful but silent message they are trying to deliver, I think this will be one of the most successful revolutions of Brazilian society, and proves my assumption that Brazil is not a racist nation, it is a classist nation.
Here, the 19 minute video “So quero conhecer o shopping” (I only want to visit the shopping centre). Enjoy.